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In the context of factors affecting choice of channels, one of the key elements in distribution decisions includes _____.

A. the selection of optimum container sizes
B. volume discounts and rebates
C. the functions performed by middlemen
D. the local advertising modes
E. the target market culture

1 Answer

6 votes

Final answer:

In distribution decisions, a key element affecting the choice of channels is the functions performed by middlemen. Product attributes and a firm's location also significantly impact distribution strategies.

Step-by-step explanation:

In the context of factors affecting choice of channels, one of the key elements in distribution decisions includes the functions performed by middlemen. These middlemen, or intermediaries, facilitate the movement of products from the producer to the consumer and perform various functions such as sorting, transporting, and financing. Physical aspects of a product, which can include attributes touted in ads like 'nonstick surface' or 'freezer-to-microwave' technology, as well as a firm's strategic location, also create differences between producers and influence distribution decisions. A well-placed gas station or supplier stands to benefit from increased access to customers or clients due to their physical location.

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