Question

In the context of the Internet in international marketing channels, technically, e-commerce is a form of _____ selling.

A. direct
B. parallel
C. dual
D. mass
E. targeted

Answer 1

E-commerce is a form of direct selling where businesses sell directly to customers over the Internet, eliminating intermediaries.

Step-by-step explanation:

In the context of the Internet in international marketing channels, e-commerce is technically a form of direct selling. The correct answer is A. Direct. E-commerce allows businesses to sell products or services directly to the customers over the internet without the need for intermediaries, such as retailers or wholesalers. This process simplifies the distribution channel and often leads to cost savings and increased efficiency. E-commerce platforms include online storefronts, where merchants list and sell goods, or marketplaces, where third-party sellers can sell their products to consumers directly.