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A _____ provides a selling service for a manufacturer, has a short-term relationship, and operates on a straight commission basis.

A. manufacturers' retail store
B. trading company
C. global retailer
D. manufacturer's export agent
E. complementary marketer

1 Answer

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Final answer:

The correct answer is D. manufacturer's export agent, which is the party that provides selling services for manufacturers on a commission basis, especially useful for global market expansion without a direct presence.

Step-by-step explanation:

A manufacturer's export agent provides a selling service for a manufacturer, has a short-term relationship, and operates on a straight commission basis. This role is distinguished from other sales or distribution channels, such as a manufacturer's retail store which is often more permanent, or a trading company that may deal with a wider range of products and services. A manufacturer's export agent specifically helps to expand a manufacturer's reach into global markets without the manufacturer having to establish a physical presence there.

In the broader context of the goods market, companies may use various strategies to encourage consumer confidence when selling products, such as offering a money-back guarantee. This is a particularly useful tactic in mail-order catalogs or online sales where customers do not have the opportunity to inspect the products before purchase.

The arrangement between a manufacturer and a reseller can sometimes lead to exclusive dealing agreements, which could either promote or stifle competition, depending on the nature and extent of the exclusivity.

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