Question

Which of the following actions should be taken to begin with the search for prospective middlemen?

A. Short listing the middlemen.
B. Studying the target market.
C. Evaluating the available financial resources.
D. Designing the sales force required.
E. Understanding the mission of the manufacturing firm.

Answer 1

To begin with the search for prospective middlemen, short listing the middlemen, studying the target market, and evaluating available financial resources are the key actions to take.

Step-by-step explanation:

To begin with the search for prospective middlemen, the following actions should be taken:

1. Short listing the middlemen: This involves creating a list of potential middlemen who can help in distributing the products or services.
2. Studying the target market: Understanding the needs, preferences, and characteristics of the target market is crucial for identifying the right middlemen.
3. Evaluating the available financial resources: Assessing the financial capabilities of the manufacturing firm helps in determining the budget for working with middlemen.

By following these steps, the firm can effectively begin the search for prospective middlemen.