Final answer:
A business proposal is a formal document that outlines the objectives, strategies, and financial expectations of a proposed or existing business, often including detailed marketing, management, and financial plans. It is written with a formal style and may integrate various media to communicate the message effectively.
Step-by-step explanation:
The document that describes and analyzes a proposed or current business, including a marketing plan, management plan, and a financial plan, is known as a business proposal. This is a formal document that outlines the objectives of a business, the strategies planned to achieve them, and the expected financial outcomes. Writing a business proposal is critical for securing new clients or making a case for executing new strategies within an existing organization.
When writing a business proposal, the style should be formal, which includes avoiding contractions and colloquial language. One should adhere to the standard forms of business communication, making sure to clearly detail deliverables, a schedule, costs, and payment terms. The document may also integrate a variety of media such as charts, graphs, and perhaps even multimedia elements to improve the presentation and deliver a clear message.
Furthermore, it's valuable to understand that in business writing, dynamics such as being succinct yet detailed, formal yet approachable, and factual yet appealing to the reader's needs and interests are essential. Depending on the audience and context, a traditional written document could be supplemented or replaced by other mediums like slide decks or video presentations for a more engaging approach. Regardless of the format, the proposal should be reader-friendly while providing in-depth analysis and information to support the proposed business strategy or initiative.