Final answer:
The consumer decision-making process involves several stages: recognition of need, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
Step-by-step explanation:
The consumer decision-making process refers to the steps that a consumer goes through when making a purchasing decision. It involves several stages:
- Recognition of Need: The consumer becomes aware of a problem or a need that requires a solution.
- Information Search: The consumer gathers information about different products or services that can satisfy their need.
- Evaluation of Alternatives: The consumer compares and evaluates the options available to them.
- Purchase Decision: The consumer decides to buy a specific product or service.
- Post-purchase Evaluation: The consumer assesses their satisfaction with the purchase and may take further actions, such as returning the product or recommending it to others.
For example, if a consumer needs a new laptop, they may recognize this need, conduct research on different laptop brands, compare features and prices, make a purchase decision, and later evaluate whether the laptop meets their expectations.