Final answer:
When implementing a subjective selling program, it's important to include activities such as training sales staff, monitoring and evaluating performance, and motivating through incentives. Commitment from all stakeholders is essential for success, as evidenced by a mini-case study showing the consequences of a lack of stakeholder engagement.
Step-by-step explanation:
When management implements a subjective selling program, several activities are crucial to ensure its success. These activities include training sales staff on product knowledge and sales techniques, setting up a monitoring and evaluation system to track performance, and providing motivation through incentives and recognition. In the given mini-case study, the lack of engagement by the internal stakeholder, the program coordinator, highlights the importance of commitment and communication for the success of program evaluation. For subjective selling programs, it's equally important to have the commitment of all stakeholders to ensure the effectiveness of the sales strategies being developed.