Question

On the first rainy day of the autumn season, a sales associate noticed that customers were entering the store cold and unprepared for the weather. Currently, tank tops and beach accessories tables are stationed where the customers enter the store. Which action would be BEST for the associate to ensure meeting customers' needs?

Direct the customers who appear cold toward the merchandise that interests them.
b. Create an inviting display of sweaters, scarves, and umbrellas at the store entrance.
c. Pull sales reports on the sale of winter items and show the figures to the store manager.
d. Inform the department manager that the sales floor is not merchandised correctly.

Answer 1

The best action for a sales associate during the first rainy day of autumn is to set up a display of seasonal items like sweaters and umbrellas at the entrance, addressing the immediate needs of the cold and unprepared customers.

Step-by-step explanation:

On the first rainy day of the autumn season, the best action for a sales associate to ensure meeting customers' needs would be to create an inviting display of sweaters, scarves, and umbrellas at the store entrance. This proactive approach directly addresses the customers' immediate discomfort from the cold and the rain. By displaying relevant seasonal products, the store aligns its offerings with current weather conditions and consumer needs, potentially increasing sales and improving the overall shopping experience. This decision utilizes the principles of merchandise visualization and customer service, anticipating customer desires and offering solutions before they have to ask. A display that resonates with the current weather conditions not only meets the clients' needs but also portrays the store as attentive and responsive to customer requirements.