Final answer:
The assertive communication style is an action-oriented, open-minded, and positive style that both customers and customer service representatives can use effectively.
Step-by-step explanation:
The assertive communication style is an action-oriented, open-minded, and positive style that both customers and customer service representatives can use. The assertive style involves expressing thoughts, feelings, and needs in a direct and respectful manner.
In contrast to the aggressive style, which can be forceful and disrespectful, the assertive style promotes effective communication by allowing individuals to assert their rights and opinions while also respecting the rights of others. It is important in customer service interactions to use an assertive communication style to build rapport, solve problems, and maintain positive relationships with customers.