Final answer:
WIIFM on the Web is demonstrated through user-participation platforms like social media,
e-commerce websites, and products that offer personalized experiences such as the ConnectIo intelligent oven with Embedded Web Technology.
It highlights personalized value to users, who seek to know 'What's In It For Me?' in web interactions.
Step-by-step explanation:
WIIFM, which stands for What's In It For Me, can be demonstrated on the Web through various Internet-connected technology applications and user-centered design.
With the advent of Web 2.0, users have been empowered to participate actively rather than just passively consuming content. This is evident in the explosion of social media platforms, where users generate and share content, and also in e-commerce websites like Amazon, where consumer participation is a fundamental aspect.
One example of WIIFM in action is Embedded Web Technology (EWT), originally developed by NASA and used in products like the ConnectIo intelligent oven.
This oven provides the convenience of remote monitoring and control over the Internet, hitting directly on the WIIFM factor by offering consumers personalized and convenient cooking options. This user-centric approach shows that when businesses on the Web focus on the consumers’ needs and explicitly answer the WIIFM question, they are more likely to engage and retain users.
Multimodal texts on websites that combine words, images, sounds, and animations are also tailored to address user needs and preferences, which is another way to demonstrate WIIFM by providing an enjoyable and informative experience.