Question

The fewer the difficulties allowed to occur, the greater will be a customer's confidence in the salesperson and the product.

Answer 1

A seller of goods can reassure a possible buyer who is faced with imperfect information by providing warranties and guarantees, offering product demonstrations, and providing testimonials and reviews.

Step-by-step explanation:

When faced with imperfect information, a seller of goods can reassure a possible buyer by implementing several strategies:

1. Providing warranties and guarantees: Sellers can offer warranties or guarantees to assure buyers that they stand behind their products. This helps build trust and confidence in the product.
2. Offering product demonstrations: By providing opportunities for potential buyers to see and experience the product firsthand, sellers can help buyers make more informed decisions.
3. Providing testimonials and reviews: Sharing positive testimonials from satisfied customers or showcasing positive reviews can help reassure potential buyers that others have had good experiences with the product.