Final answer:
When a customer does not have a clear picture of what she wants, the sales associate should listen actively, provide options, show samples or examples, offer advice or recommendations, and be patient and helpful.
Step-by-step explanation:
When a customer does not have a clear picture of what she wants, the sales associate should take certain steps to reassure and assist the customer. Here are some ways a sales associate can help: Listen actively: The sales associate should listen carefully to the customer's needs, ask open-ended questions, and engage in active listening to understand their preferences and requirements. Provide options: The sales associate can offer a range of options based on the customer's general preferences and suggest different alternatives to help them make a decision. Show samples or examples: If possible, the sales associate can show samples, illustrations, or examples of similar products to help the customer visualize their options and make a more informed choice.
Offer advice or recommendations: Based on their expertise, the sales associate can provide guidance, suggestions, and recommendations to help the customer make a decision. Be patient and helpful: It's essential for the sales associate to maintain a friendly and patient approach, understanding that the customer may need time and assistance to clarify their preferences and requirements.