Final answer:
To encourage customers to provide full sentence answers, ask open-ended questions that begin with 'how,' 'why,' or 'what are your thoughts on.' This leads to rich qualitative data and insights into personal beliefs and attitudes. Anonymity may increase the depth and honesty of customer responses.
Step-by-step explanation:
When posing questions that require full sentence answers from a customer, it's important to design inquiries that elicit more elaborate and informative responses. Questions that begin with 'how,' 'why,' or 'what are your thoughts on' encourage respondents to provide more detailed answers, rather than just a 'yes' or 'no.' This approach can uncover insights into a customer's religious beliefs, political views, goals, or morals. Moreover, responses to open-ended questions like 'How do you plan to use your college education?' or 'Why do you follow Drake around the country and attend every concert?' yield qualitative data that reflects a person's internal thoughts and opinions, providing valuable information beyond superficial checkbox answers.
Survey strategies should aim to facilitate an environment where individuals feel comfortable sharing personal information. Structuring responses using tools like paragraph planners can help maintain organization and clarity in the answers received. Participants who know that their responses will be kept anonymous may be more forthcoming, contributing to the richness of the data collected. Consequently, when feedback contains diverse and comprehensive sentences, it not only offers qualitative insights but can also enhance the overall research study.