Final answer:
Corina frequents Gas-N-Go due to the convenience of its location, the customer service she receives, and the special discounts offered to her as a loyal customer. These factors, along with the product aspects and strategic location, create a comfortable and value-centric shopping experience that discourages her from shopping elsewhere.
Step-by-step explanation:
Corina is less likely to shop around for her next purchase because Gas-N-Go satisfies Corina by offering convenience, customer service, and special discounts. The accessibility from the highway means Corina can easily stop at Gas-N-Go without going out of her way, an important factor in retail location advantage. Moreover, the customer loyalty incentives such as discounts make her return to this store rather than considering alternatives, showing the effectiveness of customer retention strategies.
These factors collectively reduce Corina's incentive to 'shop around' for similar products. This retail behavior is often shaped by price inelasticity, as seen with products like gasoline, where necessity drives consumption irrespective of price. Additionally, the predictability and control offered through consistent service and product availability, similar to the concepts of McDonaldization, lead to a comfortable shopping experience.
In summary, Corina's repeated patronage at Gas-N-Go can be attributed to the strategic blending of physical product aspects, optimal location, and the psychological comfort from familiarity and perceived value through discounts, which collectively strengthen the business's competitive position in the marketplace.