Final answer:
A salesperson can build customer confidence despite imperfect information by providing detailed product information, offering warranties or guarantees, and maintaining a trustworthy reputation.
Step-by-step explanation:
The statement, 'The fewer the difficulties allowed to occur, the greater will be a customer's confidence in the salesperson and the product', is generally true. A salesperson can reassure a buyer facing imperfect information using several strategies. First, they could provide comprehensive product information and clear documentation, which helps in demonstrating the value and quality of the product or service. Second, a seller could offer warranties or money-back guarantees, which act as a safety net for the customer. These mechanisms signal the seller's confidence in their product and reduce the perceived risk for buyers. Third, establishing a trustworthy reputation is crucial. This is built over time by consistently offering high-quality products or services and addressing any problems proactively, thus creating positive word of mouth.