Question

Sarah is a lead negotiator for her company, which wants to sell its products to Target department store. Sarah explains to the managers at Target how both her company and Target can improve their profits. Which of the following philosophies of negotiation is Sarah exemplifying?

A.Win-win
B.Zero-sum
C.Distributive
D.Positional
E.Hard-bargaining

Answer 1

Sarah is using the win-win negotiation philosophy, aiming for an outcome where both her company and Target department store benefit, creating mutual gains.

Step-by-step explanation:

Sarah is exemplifying the win-win philosophy of negotiation by explaining how both her company and Target can improve their profits. This approach is characterized by seeking a mutually beneficial agreement where all parties gain something from the deal. Unlike zero-sum, distributive, positional, or hard-bargaining negotiation strategies, win-win focuses on collaboration and creating value that can be shared, rather than competing for a fixed amount of resources or advantage.