Final answer:
The statement is false; behavioral loyalty is when someone purchases the same product out of habit over time, while attitudinal loyalty is an emotional commitment to a brand.
Step-by-step explanation:
When someone purchases the same product out of habit over time, the pattern is not known as attitudinal loyalty, but rather behavioral loyalty. Attitudinal loyalty refers to a stronger, emotionally driven commitment based on a favorable attitude towards the brand, rather than merely repeating purchase behavior out of habit. Behavioral loyalty can arise from factors such as convenience, a lack of alternatives, or the influence of intermittent reinforcement, where the behavior is encouraged by rewards that are given sporadically, much as gamblers continue to play even when they do not always win.
Therefore, the statement in question is false. Customers exhibit attitudinal loyalty when they have a positive attitude and emotional connection to a brand, leading them to consciously choose that brand over others, whereas behavioral loyalty can be a result of routine and habit without a strong emotional component.