Final answer:
Salespeople use CRM software to manage the sales pipeline, which includes gathering customer information, finding expert insight, and conducting root cause analyses to prioritize and convert sales opportunities.
Step-by-step explanation:
Using a customer relationship management (CRM) software, salespeople can perform sales pipeline management, which is a process for identifying and managing sales opportunities. This involves several crucial steps such as gathering information from customers and other stakeholders, finding expert information (either in person or through books or other sources), and doing a root cause analysis to identify what the real problem is. Efficient sales pipeline management allows businesses to prioritize opportunities that are likely to convert, forecast future sales, and allocate resources effectively.