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Product features physical nature, including color, size etc. And appeals to the senses touch, taste, smell, hearing, feeling, and sight?

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Final answer:

Product features include physical aspects and sensory appeals that differentiate products in the market. Both tangible characteristics and intangible factors like brand reputation and advertising influence consumer choices.

Step-by-step explanation:

The physical nature and sensory appeal of a product play a crucial role in differentiating it in the market. Aspects such as colors, texture, shape, and dimensions contribute to the tangible characteristics that can impact a consumer's buying decision. Product features such as unbreakable bottles, nonstick surfaces, and freezer-to-microwave functionality are often highlighted in advertisements to enhance the perceived value of a product.

Sensory experiences including taste, smell, sight, touch, and hearing are engaged by food products to create a memorable consuming experience. Intangible aspects such as guarantees, brand reputation, and advertised preferences also significantly contribute to product differentiation and consumer preference.

User Alex Kofman
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