Final answer:
Product features include physical aspects and sensory appeals that differentiate products in the market. Both tangible characteristics and intangible factors like brand reputation and advertising influence consumer choices.
Step-by-step explanation:
The physical nature and sensory appeal of a product play a crucial role in differentiating it in the market. Aspects such as colors, texture, shape, and dimensions contribute to the tangible characteristics that can impact a consumer's buying decision. Product features such as unbreakable bottles, nonstick surfaces, and freezer-to-microwave functionality are often highlighted in advertisements to enhance the perceived value of a product.
Sensory experiences including taste, smell, sight, touch, and hearing are engaged by food products to create a memorable consuming experience. Intangible aspects such as guarantees, brand reputation, and advertised preferences also significantly contribute to product differentiation and consumer preference.