Question

Which of the following statements is true of a traditional distribution structure?

A. The distribution system is national in scope.
B. The relationship between the importer and any middleman is similar to that found in a mass-marketing system.
C. The idea of a channel as a chain of intermediaries performing specific activities and each selling to a smaller unit beneath it until the chain reaches the ultimate consumer is common.
D. Independent agencies providing functions such as advertising, marketing research, and financing are a part of this distribution structure.
E. The marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.

Answer 1

The correct statement of the traditional distribution structure is that the idea of a channel as a chain of intermediaries performing specific activities and each selling to a smaller unit beneath it until the chain reaches the ultimate consumer is common.

Step-by-step explanation:

The correct statement of the traditional distribution structure is C. The idea of a channel as a chain of intermediaries performing specific activities and each selling to a smaller unit beneath it until the chain reaches the ultimate consumer is common. In a traditional distribution structure, goods typically move through various intermediaries before reaching the final consumer. This can include wholesalers, retailers, and other middlemen who perform specific activities to facilitate the distribution process.