Question

Which of the following has the greatest appeal to local entrepreneurs who are anxious to learn and apply Western-style marketing techniques?

A.Subsidiaries
B.Franchising
C.Licensing
D.Mergers
E.Joint ventures

Answer 1

Franchising would have the greatest appeal to local entrepreneurs who are anxious to learn and apply Western-style marketing techniques.

Step-by-step explanation:

For local entrepreneurs who are anxious to learn and apply Western-style marketing techniques, franchising would have the greatest appeal.

Franchising is a business strategy in which a company offers similar products or services in multiple locations. It allows entrepreneurs to start a business based on a proven model designed by the franchisor. By purchasing the rights to a franchise, entrepreneurs gain access to training, supply chain support, and operational support from the franchisor.

Examples of successful franchising models in Western-style marketing techniques include fast food restaurants like McDonald's, which have expanded globally using their franchise system.