Question

Which of the following is not true about a personal visit to size up the market firsthand and begin the development of an actual export-marketing program?

A) Confirm assumptions regarding market potential.
B) Contradict assumptions regarding market potential.
C) Gather additional data to help make decisions.
D) Develop a marketing plan in cooperation with local agents.
E) To have a face-to-face meeting and avoid going to trade shows.

Answer 1

Trade shows can be a valuable opportunity for exporters to showcase their products, connect with potential buyers, and gather market intelligence.

Step-by-step explanation:

The statement that is not true about a personal visit to size up the market firsthand and begin the development of an actual export-marketing program is option E) To have a face-to-face meeting and avoid going to trade shows.

Trade shows can be a valuable opportunity for exporters to showcase their products, connect with potential buyers, and gather market intelligence. Attending trade shows allows exporters to network with industry professionals, learn about market trends, and understand the competition. It also provides a platform for face-to-face meetings with potential buyers from different countries, helping to establish trust and build lasting relationships.