Final answer:
The untrue statement regarding packaging is that Nestlé sought a louder clicking sound when unwrapping Smarties. Packaging significance is highlighted in examples such as Coca-Cola's contour bottles and Aquafresh's practical design, alongside cultural preferences, such as the Japanese inclination for soft plain colors on packaging.
Step-by-step explanation:
The statement related to packaging that is not true is "Nestlé asked suppliers to find a glue to make the clicking sound louder when a tube of Smarties brand chocolate candies are unwrapped."
This statement seems more like a product enhancement detail rather than a fundamental aspect of packaging.
The functions of packaging often include protecting the product, providing user convenience, and marketing appeals, but the specific enhancement of a sensory feature such as the sound of unwrapping is atypical and not widely reported.
When it comes to packaging, companies like Coca-Cola have benefited from differentiating their product with distinctive packaging design, as evidenced by their iconic contour bottles.
Moreover, the global supply chain optimization is exemplified by Coca-Cola using bulk gaining strategies that favor market orientation, producing the concentrated syrup in Atlanta and then shipping it worldwide to be mixed with local water and other ingredients.
This practice signifies the importance of location and logistical considerations in product packaging and distribution. Japanese preference for soft plain colors and the design of the Aquafresh Ultimate tube to stand vertically are examples of how companies tailor their packaging to meet consumer preferences and practicality.