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The Walt Disney Company's decision to build a theme park in France provides an excellent vehicle to understanding SRC (Self-Reference Criterion). All of the statements listed below portray this meaning except:

A) Disney executives believed there is virtually unlimited demand for American cultural exports.
B) French are sensitive about American cultural imperialism.
C) Consuming wine with the midday meal is a long-established custom which was not realized by Disney executives.
D) Disney executives were blinded by their prior success and ethnocentrism.
E) The SRC can be a powerful negative force in global business.

User Fvannee
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Final answer:

The statement that does not portray the meaning of Self-Reference Criterion (SRC) in relation to The Walt Disney Company's decision to build a theme park in France is option A) Disney executives believed there is virtually unlimited demand for American cultural exports.

Step-by-step explanation:

The statement that does not portray the meaning of Self-Reference Criterion (SRC) in relation to The Walt Disney Company's decision to build a theme park in France is option A) Disney executives believed there is virtually unlimited demand for American cultural exports.



The SRC refers to the tendency to view and interpret other cultures based on one's own cultural norms, values, and experiences. Option A does not directly address this concept, as it focuses on the belief in unlimited demand for American cultural exports rather than the cultural misinterpretation that the SRC represents.



On the other hand, options B, C, D, and E all reflect aspects of SRC in the context of the decision to build a theme park in France. Option B highlights the sensitivity of the French towards American cultural imperialism, which reflects the French perspective on cultural influence. Option C mentions the cultural custom of consuming wine with the midday meal, which Disney executives may not have realized due to their ethnocentric viewpoint. Option D acknowledges that Disney executives were blinded by their prior success and ethnocentrism, which prevented them from fully understanding the cultural differences in France. Lastly, option E recognizes the negative impact of SRC in global business, indicating that it can be a powerful negative force in cross-cultural interactions.

User Charelf
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