Question

Which of the following statements is FALSE:

A. A study of the firm's business process is needed to help with the development of quantitative measures of progress.
B. SWOT analysis guides strategic analysis by focusing on strengths, weaknesses, opportunities and threats critical to company success
C. the first step in SWOT analysis is to identify quantitative measures for the critical success factors that are crucial to the firm.
D. Critical success factors represent processes in the firm that deliver value to the customer.

Answer 1

The false statement is C because SWOT analysis starts with identifying qualitative factors such as strengths and weaknesses before considering quantitative measures.

Step-by-step explanation:

The statement which is FALSE is: C. the first step in SWOT analysis is to identify quantitative measures for the critical success factors that are crucial to the firm. In fact, the first step in SWOT analysis involves identifying the strengths, weaknesses, opportunities, and threats themselves, rather than starting with quantitative measures. Critical success factors do represent processes in the firm that deliver value to the customer, but they are generally identified in a more qualitative stage of analysis.

The statements concerning the study of a firm's business process (A), the focus of SWOT analysis (B), and the value delivered to the customer by critical success factors (D) are all accurate. SWOT analysis is indeed a strategic tool that is used to assess internal and external factors impacting a firm's performance, guiding strategic choices.