Final answer:
The product extension-communication adaptation strategy refers to selling the same product in a new market with adapted promotion and communication, and it is true that it usually has a relatively lower cost of implementation compared to other international marketing strategies.
Step-by-step explanation:
The statement that the appeal of the product extension-communication adaptation strategy is its relatively low cost of implementation is True. This marketing strategy involves extending the same product into a new market but adapting the promotional and communication strategies to suit local preferences and languages. This approach can be cost-effective because it avoids the need for major product redesigns while allowing customization in how the product is presented to different markets.
However, it's important to note that while the initial costs may be lower, companies should consider long-term implications such as cultural nuances and local consumer behavior to ensure the success of their strategy. By retaining the core product while tweaking marketing communication, firms can achieve a balance between standardization and localization.
Product extension-communication adaption strategy refers to a marketing approach where a company extends an existing product line into a new market segment by adapting its communication strategy. This strategy is usually less expensive compared to developing an entirely new product or creating a new advertising campaign from scratch.