Question

Comparing the traditional formulation of Maslow's hierarchy with the results of current research on the consumer needs and motivation in Asia, which of the following is correct?

A) The lowest 2 levels of the hierarchy are the same in the traditional and Asian versions.
B) The lowest 3 levels of the hierarchy are the same in the traditional and Asian versions.
C) The lowest 4 levels of the hierarchy are the same in the traditional and Asian versions.
D) The five levels in the traditional formulation apply equally in the West and in Asia.
E) The highest levels of the hierarchy are the same in the traditional and Asian versions.

Answer 1

The lowest 3 levels of Maslow's hierarchy of needs are the same in the traditional formulation and current research on consumer needs and motivation in Asia. The correct answer is B) .

Step-by-step explanation:

In both the traditional formulation of Maslow's hierarchy of needs and current research on consumer needs and motivation in Asia, the lowest 3 levels of the hierarchy remain the same. These levels include physiological needs (such as food, water, and shelter), safety needs (security and protection), and belongingness and love needs (social connections and relationships).

However, it is important to note that cultural factors may influence the interpretation and manifestation of these needs in different regions.