Final answer:
Corona's marketers propelled the brand to success in the U.S. by advertising an aspirational lifestyle of leisure rather than focusing on the beer's taste, maintaining the bottle design, and not altering the product to fit American expectations.
Step-by-step explanation:
The marketers of Corona beer achieved great success in the U.S. market by creating advertisements that never explicitly touted the beer's flavor, but rather fostered an image of luxury and relaxation. Instead of focusing on the product's taste, the marketing campaigns for Corona encouraged consumers to associate the brand with a desirable lifestyle of wealth and leisure, epitomized by the image of a secluded, tropical beach. This identity projection played a crucial role in the brand's success, without changing the brewing recipe or the label language to conform to American palates or culture.
Historically, brands like Coca-Cola have thrived by maintaining consistency and a distinctive appeal through national branding strategies. Similarly, Corona's consistent bottle design and advertising themes, which emphasized experiences and feelings rather than flavors, played a significant role in its popularity. By doing so, the marketers were able to capitalize on a broader demographic, tapping into the increasing Hispanic influence in the U.S. as well as appealing to the general consumer's aspiration for a leisurely lifestyle.