Question

Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece. This is Hindustan Lever's first-ever candy product. What strategy is evident here?

A) product-communications extension
B) product extension-communications adaptation
C) product adaptation-communications extension
D) dual adaptation
E) product invention

Answer 1

Hindustan Lever's strategy by launching a new hard candy in India is product invention, which is an innovative approach to offer a new product tailored for the local market.

Step-by-step explanation:

The strategy that Hindustan Lever is employing by developing a hard candy flavored with natural fruit juice and selling it profitably in India is most likely E) product invention. This strategy involves creating a new product that is not an adaptation of an existing product but rather an entirely new offering to the market. It caters to the local Indian market with its affordable pricing and flavors that are likely to appeal to the local palate. This move into the confectionery market with a unique product signifies an innovative approach to expanding their product portfolio and entering new markets.