Final answer:
The strategy map's main role is to provide a visual representation of an organization's strategic objectives and how they interconnect, aiding in the understanding and execution of the company's overall strategy.
Step-by-step explanation:
The main role of the strategy map as a supplement to the balanced scorecard is to provide a visual representation of an organization's strategic objectives and the causal relationships between them. A strategy map outlines how various objectives interact and contribute to achieving the organization's overall strategy. It provides a comprehensive view, linking intangible assets such as company culture and employee knowledge to tangible outcomes, like financial performance.
The strategy map's role is crucial for creating a clear path that shows how specific actions and processes lead to desired strategic results. As we come to more complicated problems, where several steps are required to obtain a final result, strategy maps become invaluable in charting a path to the solution, ensuring every component of the organization is aligned and working towards common goals.