Final answer:
A seller can reassure buyers by offering a money-back guarantee to reduce the risks associated with imperfect information and encourage purchasing.
Step-by-step explanation:
When goods purchased from a supplier arrive in damaged condition or fail to meet specifications, a buyer can address this issue through various remedies. An effective way for sellers to reassure possible buyers who are dealing with imperfect information about the quality of their goods is by offering additional mechanisms that reduce perceived risk. One such mechanism is a money-back guarantee, which serves as a promise of quality and mitigates the risk for the buyer. This is particularly beneficial for companies that sell goods online or through mail-order catalogs, where customers cannot directly inspect the products before purchasing.