185k views
5 votes
Which of the following Internet applications would not be categorized as a customer relationship management (CRM) system?

A.customer inspects their account.
B.customer designs a product.
C.customer downloads a software upgrade.
D.customer obtains product help.

User Richardo
by
7.1k points

1 Answer

5 votes

Final answer:

Among the options provided, downloading a software upgrade (option C) is not typically categorized as a function of a customer relationship management (CRM) system, as CRM focuses more on the customer-company relationship, whereas software upgrades fall under IT support or maintenance.

Step-by-step explanation:

The question pertains to identifying which of the listed Internet applications would not be categorized as a customer relationship management (CRM) system. A CRM system is designed to manage a company's interactions with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Let's review the options:

  • A customer inspects their account: This is a typical feature of a CRM system, where customers can view their interactions and transactions with a company.
  • A customer designs a product: Many CRM systems include customization features that allow customers to tailor products to their preferences.
  • A customer downloads a software upgrade: This can be part of a CRM if it's offered by the company to enhance the customer's experience with a product.
  • A customer obtains product help: Providing assistance and support is a core function of CRM systems.

From these options, downloading a software upgrade (option C) is not typically categorized as a CRM function. While it is related to customer service, it is generally classified under software maintenance or IT support rather than CRM, which is more focused on managing the customer-company relationship.

User Tomasz
by
7.4k points