Question

Which option identifies the "P" in the marketing mix that most likely broke down in the following scenario? An ice cream shop decides to market a new ice cream flavor for dogs. After a month, it notices that it is not selling much of the product, even though the price is low, dogs seem to enjoy it, and people are bringing their dogs to the shop.

a. People
b. Product
c. Promotion
d. Price

Answer 1

In the scenario where a new ice cream flavor for dogs isn't selling well despite its low price and interest from dogs, the breakdown in the marketing mix is most likely in Promotion, since it impacts customer awareness and product value communication.

Step-by-step explanation:

The marketing mix, commonly known by the 4 Ps (Product, Price, Place, Promotion), helps companies develop their marketing strategies. In the given scenario, where an ice cream shop introduces a new ice cream flavor for dogs that isn't selling well, even though the price is low, the dogs enjoy it, and people are bringing their dogs to the shop, suggests a potential issue with promotion. Without effective promotion, customers may not be aware of the new product, understand its value, or be convinced to try it. Thus, the "P" that most likely broke down is Promotion.