Question

Which stage in the product life cycle is still relatively experimental—a "test" of the market?

a) Introduction
b) Growth
c) Maturity

Answer 1

The Introduction stage in the product life cycle is relatively experimental and serves as a 'test' of the market.

Step-by-step explanation:

In the product life cycle, the stage that is still relatively experimental and serves as a 'test' of the market is the Introduction stage.

During this stage, a new product is launched into the market, and the main goal is to create awareness and generate interest among potential customers.

Examples of activities in this stage include conducting market research, limited distribution, and initial promotional campaigns to gain consumer feedback and evaluate the product's acceptance in the market.