Final answer:
Obtaining information for operating management is generally more difficult than for top management due to the need for detailed, specific, and immediate data for daily operations.
Step-by-step explanation:
Compared to top management's system information goals, obtaining the information needs of operating management is normally considered more difficult because operating management requires more detailed, specific, and often real-time information to effectively manage day-to-day operations. Top management, on the other hand, typically focuses on strategic, less granular information. Thus, the challenge of meeting the information needs of operating management lies in the granularity and immediacy of the data required for operational decision-making.