Final answer:
Consistency between the goals of the firm and the goals of its employees is referred to as goal congruence. This alignment ensures that both parties work towards their respective objectives in a harmonious manner, different from conformity or innovation.
Step-by-step explanation:
Consistency between the goals of the firm and the goals of its employees is referred to as goal congruence. Goal congruence occurs when the objectives of the organization and the objectives of the individuals within it are aligned, leading to situations where employees work towards their own goals while concurrently contributing to the goals of the firm. This contrasts with conformity, which is when individuals adapt their behaviors to align with societal norms, and innovation, where individuals pursue unattainable goals through unconventional means, sometimes even deviant or criminal.