Question

To justify spending money on marketing activities, marketers often translate the performance measures

of those activities into

Answer 1

Marketers justify marketing expenses by translating activity performance into financial outcomes such as increased sales and profits, to demonstrate the monetary value to stakeholders.

Step-by-step explanation:

Marketers often justify spending on marketing activities by translating their performance measures into financial outcomes. These outcomes typically include increased sales, growth in market share, and improved profit margins. By doing so, they can communicate the value of marketing investments in terms that are understandable and appreciated by stakeholders who are focused on the bottom line. For example, a successful marketing campaign could be translated into an increase in sales revenue or a higher rate of customer acquisition. This is crucial in securing ongoing funding and support for marketing initiatives.