Final answer:
The last step in executing a marketing strategy is implementation, where plans are realized into actionable steps across suitable platforms and mediums to achieve the desired results.
Step-by-step explanation:
After a company develops a marketing strategy and creates a marketing plan, the marketing team will move on to the last step in the process, which involves putting everything into implementation. This step is critical because it translates the theoretical aspects of the strategy and plan into practical actions, including beginning the advertising campaign, engaging with potential customers, and utilizing various media channels to communicate the company's message.
Implementation can take many forms depending on the specific campaign or project. For instance, a political campaign strategy gets implemented when the candidate goes on the campaign trail, utilizing the Internet and social media to communicate with potential supporters. Similarly, the design process includes implementation as the stage where designers create tangible models, prototypes, or finished products based on their designs and plans. Regardless of the context, implementation is about turning plans into real-world results.