191k views
4 votes
The statement "By the 1990s, most management writers understand there is a high value in branding an idea" by John Valgretta means:

a) Loyalty is crucial in business
b) Marketing is essential for success
c) Branding ideas is a valuable strategy
d) Creativity is key to business growth

1 Answer

4 votes

Final answer:

John Valgretta's statement highlights the importance of branding ideas as a valuable business strategy, which has led to the use of symbols and logos for creating brand recognition and emotional connection with consumers.

Step-by-step explanation:

The statement 'By the 1990s, most management writers understand there is a high value in branding an idea' by John Valgretta means that branding ideas is a valuable strategy. Social marketing campaigns, such as those using flagship species for conservation, demonstrates how a simple, recognizable symbol can evoke an emotional response to motivate behavior change. Graphic designers create logos to convey a corporate identity, having become essential for businesses to establish brand recognition and trust. In turn, well-respected brand names that have been carefully built up over many years become highly valuable assets that can deter competition and foster consumer loyalty.

User Kaushik Parmar
by
7.9k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.