Question

Get 'n Go Grocery markets some of its products to consumers looking for simple, quick meals. Get 'n Go also offers another line of products targeted to people interested in low-fat, high-nutrition foods. The company's strategy of dividing the market into groups that want similar things from the products they buy is an example of:

a. benefit segmentation.
b. demographic segmentation.
c. geographic segmentation.
d. psychographic segmentation.

Answer 1

Get 'n Go Grocery employs benefit segmentation to target different consumer groups with products that cater to their specific needs for convenience and nutrition, illustrating product differentiation in a competitive market.

Step-by-step explanation:

Get 'n Go Grocery's strategy of dividing the market into groups that want similar things from the products they buy is an example of benefit segmentation. This type of market segmentation focuses on the specific advantages that consumers seek from the products they purchase, such as convenience or nutritional value. In the case of Get 'n Go Grocery, they are targeting one segment with products for simple, quick meals, which emphasizes efficiency and predictability, while another segment is targeted with low-fat, high-nutrition foods catering to those interested in health and wellness.

In a competitive market, the physical aspects of a product and a firm's location can also be key differentiators, as can be seen in how a gas station at a busy intersection might sell more gas due to higher visibility or how a supplier located near a car factory may have a logistical advantage.

Ultimately, benefit segmentation is a strategy that aligns with the broader concept of product differentiation, where businesses offer a variety of styles, flavors, and other characteristics to stand out in a monopolistically competitive market.

Answer 2

The company's strategy of dividing the market into groups that want similar things from the products they buy is an example of benefit segmentation.

Step-by-step explanation:

The company's strategy of dividing the market into groups that want similar things from the products they buy is an example of benefit segmentation.

Benefit segmentation is a marketing strategy that involves identifying and targeting specific customer groups based on the benefits they seek from a product or service. In this case, Get 'n Go Grocery is targeting two distinct customer groups - consumers looking for simple, quick meals and people interested in low-fat, high-nutrition foods.

By understanding the different needs and preferences of these two target groups, Get 'n Go Grocery can tailor its product offerings and marketing messages to effectively meet the needs of each segment.