Question

Consider the following goal made by a software company: "Increase our lead generation by 35% in the next year by running upper-funnel ads that highlight our new features and increase our mid-funnel budget by 20%" _______.

Options:
a) Marketing Strategy
b) Business Expansion
c) Financial Forecast
d) Product Development

Answer 1

The software company's goal relating to increasing lead generation and budget allocation for advertising is a Marketing Strategy, as it focuses on promotional tactics.

Step-by-step explanation:

The goal made by a software company to "Increase our lead generation by 35% in the next year by running upper-funnel ads that highlight our new features and increase our mid-funnel budget by 20%" can be identified as a Marketing Strategy. This is because it specifies the promotional activities (upper-funnel ads highlighting new features) and budget allocation (increasing the mid-funnel budget) aimed at boosting lead generation, which are key components in a company's approach to reaching its target market.