Question

Check the qualities your slogan has.

Option a: It associates the shoes with something bad, such as laziness or inactivity.
Option b: It emphasizes the durability and longevity of the shoes.
Option c: It creates negative feelings about the shoes.
Option d: It features ambiguous associations that may or may not be positive

Answer 1

Effective advertising emphasizes positive aspects like durability but should avoid negative associations or ambiguity that could harm the product's image.

Step-by-step explanation:

Companies have long used advertising to influence consumer behavior and to sell products. The physical aspects of a product, such as durability and location-related advantages, are often highlighted in advertisements to make them more appealing to consumers. For example, a slogan that emphasizes the durability and longevity of shoes is a positive trait that can be effectively used in marketing to convey the quality of the product. On the contrary, a slogan that associates the shoes with something bad, such as laziness or creates negative feelings about the shoes, could be detrimentally impactful on the brand's image and ultimately, its sales. Furthermore, ambiguous associations can leave consumers feeling unsure and may not effectively drive sales. For effective branding, companies should focus on creating positive and clear associations for their products.