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Dazzle, Inc., produces two types of cell phones, Series 9A and Series 14 M, and targets different income level customers. Series 9A has been running under losses since 3 years. Based on the given scenario, which of the following tactical decision alternatives should Dazzle, Inc., consider regarding Series 9A?

User Martavoi
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Final answer:

The correct tactical decision alternative for Dazzle, Inc. regarding the loss-making Series 9A might be to implement strategic measures, which could be detailed in choice D, such as re-evaluating the target market or discontinuing the product.

Step-by-step explanation:

Dazzle, Inc., which produces two types of cell phones and targets different income levels, must consider tactical decision alternatives regarding the Series 9A that has been experiencing losses for three years. One possible alternative (choice B) would include examining the cost structure and sales volume of Series 9A to evaluate its financial impact. However, without knowing the specific production costs and sales figures, this approach does not provide a clear decision pathway.

Another alternative (choice D) might be the correct answer if it suggests actionable strategies such as discontinuing the Series 9A, re-evaluating its target market, considering product redesign or repositioning, or implementing cost-saving measures. Choice D could potentially be more data-driven and strategic, focusing on reversing the trend of losses or minimizing the negative financial impact on Dazzle, Inc.

User Matt West
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