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Home furniture store advertises bedroom suites at a "special low price of $599." When a consumer offers to buy one of the suites, the salesperson says that they are all sold out and no more are obtainable, but that the store has other bedroom suites available for as low as $2,599. This is:

a. Bait and switch
b. Bundle pricing
c. Loss leader strategy
d. Price discrimination

User Marshal
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2 Answers

6 votes

Answer: Bait and Switch

Step-by-step explanation:

User Ukessi
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5 votes

Final answer:

The practice described is known as a bait and switch tactic, which is different from bundle pricing, a legitimate strategy where products are sold in packages at a discounted rate.

Step-by-step explanation:

The scenario described where a Home furniture store advertises bedroom suites at a "special low price" that they do not actually have available for sale, but instead offers more expensive items once consumers express interest, constitutes a bait and switch tactic. This is a deceptive marketing practice where a seller attracts customers with a low-priced item and then pressures them into buying a higher-priced one. We can contrast this with bundle pricing, which is a legitimate strategy where businesses sell a set of products or services together at a lower rate than they would cost if purchased individually.

To illustrate bundle pricing, cable companies sometimes offer products such as cable, internet, and phone service collectively at a discounted price, enticing customers to acquire multiple services together rather than separately.

User Enashnash
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