Final answer:
Everyday low pricing is the strategy that involves offering consistently affordable prices and reducing markdowns. This approach simplifies pricing for customers and can build trust due to its transparency.
Step-by-step explanation:
The pricing strategy known for offering consistently affordable prices and eliminating most markdowns is Everyday low pricing (B). Rather than frequently adjusting prices through sales, discounts, or other promotions, companies that use Everyday low pricing strategy set their prices at a low level on a consistent basis. This strategy can be particularly effective in industries where costs are controlled and economies of scale allow companies to maintain profitability at lower price points. It reduces the complexity of pricing for both the retailer and the consumers, making it easy to understand and potentially building customer trust through transparent pricing.