Question

Pepsico announced it would not show a television commercial during a super bowl game because _____.

a. the company was in financial trouble
b. it had decided that few people watched super bowl commercials instead,
c. it would invest $20 million into social media marketing campaigns
d. it wanted to promote the lack of safety for nfl players.

Answer 1

PepsiCo announced it would not air a Super Bowl commercial because it chose to invest in social media marketing. This strategic decision reflects a shift in consumer engagement and advertising effectiveness.

Step-by-step explanation:

The student asked why PepsiCo announced that it would not show a television commercial during a Super Bowl game. The correct answer, based on the provided information, is that PepsiCo decided to allocate their resources differently, choosing to invest $20 million into social media marketing campaigns. The decision reflects a strategic shift in advertising approach, acknowledging the changing dynamics of how audiences engage with brands and the increasing importance of digital platforms in marketing strategies. Despite the high viewership of Super Bowl commercials and their cultural significance, PepsiCo judged that its marketing funds could be more effectively used elsewhere, perhaps also considering the implications of a firmly established brand identity.