Final answer:
A product can indeed be repositioned by changing its image through advertising and promotional efforts. Marketing tactics can focus on physical attributes, product improvements, or business location to alter consumer perception and increase a product's appeal.
Step-by-step explanation:
The statement that a product can be repositioned by changing its image through promotional efforts directed at customers is true. By leveraging a variety of marketing tactics such as emphasizing physical aspects of a product - like an unbreakable bottle, nonstick surface, or a product that's 'newly redesigned for comfort' - companies can shape a product's reputation and perceived value. Additionally, the location of a business, like a gas station at a busy intersection or a supplier being near an automobile factory, can also significantly impact the perceived convenience and attractiveness of a product or service.
When it comes to promotional efforts, storefront displays and advertisements often aim to evoke emotions and create an image that the product will enhance a customer's life beyond its explicit utility. Although factual claims are regulated by bodies such as the Federal Trade Commission to prevent false advertising, the creative use of language and imagery can help to successfully reposition a product in the minds of consumers.