Final answer:
The statement is false; a firm's overall objectives are crucial in influencing the selection of a target market segment as this alignment ensures that the firm’s marketing strategies effectively meet the needs of the intended customers.
Step-by-step explanation:
The statement 'Consideration of the firm's overall objectives usually does not influence the final selection of a target market segment' is false. The selection of a target market is highly influenced by a firm's overall objectives because the target market must align with the company's goals, resources, and capabilities to be successful. For instance, a firm with a strong objective to be a luxury brand will target a different segment than a firm aiming to serve mass markets. Identification of target markets is critical for aligning marketing strategies with business objectives and ensures that the products or services offered meet the specific needs of the intended customer group.