Final answer:
An undifferentiated targeting strategy does not target a single market with one marketing mix.
Step-by-step explanation:
An undifferentiated targeting strategy is a marketing approach where a company chooses not to target a single market segment, but instead targets the entire market with one marketing mix. This means that the company does not tailor their products, services, or marketing efforts to suit the specific needs and preferences of different customer groups.
For example, a company that sells bottled water may use an undifferentiated targeting strategy and market their product to everyone, regardless of age, gender, or location. They would not create different marketing campaigns for athletes, moms, or students.
Therefore, the statement that an undifferentiated targeting strategy does not target a single market with one marketing mix is true.