Final answer:
False. Market segment profiles provide valuable insights into the characteristics and behaviors of specific groups of consumers, allowing marketers to tailor their strategies and messages to effectively target these segments.
Step-by-step explanation:
False. The information yielded by market segment profiles is actually very useful later in the marketing process. Market segment profiles provide valuable insights into the characteristics and behaviors of specific groups of consumers, allowing marketers to tailor their strategies and messages to effectively target these segments. This helps to increase the chances of success in reaching the desired target audience and meeting their needs and preferences.
For example, if a market segment profile reveals that a particular group of consumers prefers eco-friendly products, a company can design and promote environmentally friendly options to attract and retain these customers. Market segment profiles can also guide decisions about pricing, distribution channels, and promotional activities, all of which play a crucial role in marketing success.
Therefore, market segment profiles provide valuable and meaningful information that can be used throughout the marketing process to enhance the understanding of the target market and improve marketing outcomes.